Abstract
Visual literacy is taking on new importance in the media saturated culture in which we all live. Everyone is inundated with visual stimulation each day and with the amount of time spent on the computer, and with social media, that stimulation is not likely to decline. The result is a need to be able to critically evaluate visual information in the same way that we have been taught to critically read written text. This is the field of visual literacy, and while it has existed for some time, it has become the focal point of many twenty-first century skills frameworks. It is no longer optional to be able to understand visual information. This chapter explains what visual literacy means, and how cultural differences impact the interpretation of visual information.
Reference30 articles.
1. Designing cross‐cultural advertising research: a closer look at paired comparisons
2. American Library Association. (2000). Information Literacy Standards for Higher Education. Association of College and Research Libraries. Retrieved from http://www.ala.org/acrl/standards/informationliteracycompetency
3. Barnard, G. (1995). Cross-cultural communication a practical guide. London, UK: Cassel.
4. The influence of visual perception on culture. American Anthropologist;M. H.Bornstein;New Series,1975