Big Data in Operation Management

Abstract

The word big data analytics have been increased substantially these days, one of the most prominent reasons is to predict the behavior of the customer purchase. This analysis helps to understand what customer wants to purchase, where they want to go, what they want to eat etc. So that valuable insights can be converted into actions. The knowledge thus gained helps in understanding the needs of every customer individually so that it becomes easier to do the business with them. This is the revolutionary change to build a customer-centric business. To build a customer centric business an organization must be observant about what customer is doing, must keep a record about what customer is purchasing and lastly should discover the insights to maximum the profit for customer. In this chapter we discussed about various approaches to big data management and the use cases where these approaches can be applied successfully.