Social Capital Management Challenges

Abstract

Social capital is an abstract concept, yet it is widely believed the core aspects of social capital, the quality and quantity of social relationships, are important factors in organizational and individual success. An examination of the use of bonding and bridging social capital within Thailand was made. It was found, in principle; the managing of social capital in Thailand is similar to managing social capital in other locations, although the specific practices should be aligned with the unique cultural values found in Thailand. It is suggested that creating and using both bridging and bonding social capital are important components of the business environments found in Thailand.