Preliminary Insights Into the Adoption of Bitcoin in a Developing Economy

Abstract

The purpose of this study is to explore the determinants of bitcoin adoption among individuals and also to assess whether the usage of the bitcoin technology for payment of transactions is preferable to other modes of payment. The study proposed a conceptual model analyzing the driving factors that influence a behavior towards the utilization of bitcoins in a developing economy, Ghana, through the lens of the unified theory of acceptance and use of technology model. A qualitative method which employed a purposive sampling technique in the selection of twelve respondents who understand and utilize the bitcoin technology was used. The findings showed that majority of the respondents were exceptionally positive about the idea of bitcoin and had the goal to keep utilizing it, on conditions with respect to the usefulness, the ease of use, the secureness, and the price value of bitcoin. The study offers practitioners with a framework based on theory that goes beyond not only investigating the adoption but also to assess the impact in utilizing bitcoin for organizational benefits.