Marketing Information Products and Services Through Digital Platforms

Abstract

Library and information science (LIS) has developed gradually over a period of time taking the opportunity of technology being spread widely. Library management system (LMS) is one of such earlier areas where ICT have been applied to the operations of the library. LSM will allow librarians to be keeping greater restriction over data stores and applications containing delicate, secretive, confidential, or revealing information about customers, products, clients. The emergence of cloud computing is creating a new area of research in relation to libraries. Cloud computing is being influenced by the developers of library systems to facilitate the possibility of moving away from ILS/LMS called library services platforms (LSP). This chapter studied and reviewed cloud computing, its uses, cloud computing in libraries and projects LSPS, market information products and services, digital platforms. Recommendations were made based on the outcomes of the study.