First of All, Understand Data Analytics Context and Changes

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Abstract

Big data marks a major turning point in the use of data and is a powerful vehicle for growth and profitability. A comprehensive understanding of a company's data, its potential can be a new vector for performance. It must be recognized that without an adequate analysis, our data are just an unusable raw material. In this context, the traditional data processing tools cannot support such an explosion of volume. They cannot respond to new needs in a timely manner and at a reasonable cost. Big data is a broad term generally referring to very large data collections that impose complications on analytics tools for harnessing and managing such. This chapter details what big data analysis is. It presents the development of its applications. It is interested in the important changes that have touched the analytics context.

Publisher

IGI Global

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