Modeling Tourists' Opinions Using RIDIT Analysis

Abstract

In this chapter we have attempted to use “Relative to an Identified Distribution” (RIDIT) algorithms based modelling for analysing real-time empirical data relating to tourists' attitude and preference for a better understanding of the tourists' motivation and behaviour. RIDIT approach for evaluating the factors that influence tourist behaviour is not a very common approach in tourism sector. This chapter on modelling tourists' opinions and perceptions with RIDIT analysis would try to guide the empirical research in the domains of hospitality, tourism and travel research and analytics process in generating Optimized research outcomes.