Multiple Identity Organizations and Performance

Abstract

This chapter discusses multiple identity organizations and the implications this holds for multi-level mission-driven institutions. This review examines congruency between organizational mission statements as an identity utilitarian element, and rules and regulations as an identity normative element. In addition, the authors argue that organizational outcomes should be aligned with each of these multiple identities. The review uses a sample of Catholic universities and higher education institutions within the United States for analysis. The scholarly research emphasis of business departments/schools among these institutions is the common element used to measure this relationship. Bibliometrics and written language analysis were utilized. The findings provide initial evidence for misalignment and incongruence between their multiple identities and organizational outcomes.