MOOCs Business Models

Abstract

MOOCs have grabbed the headlines and rightfully become the focal point of the disruption under way in higher education. The environment in which MOOCs and other forms of online education operate is changing virtually every day. The viral nature of MOOCs has been apparent through the rapid growth of providers, participating (significant) institutions, faculty members involved in providing courses, students enrolled, and other measures. And MOOCs are starting to exhibit the second trend desired by their startup investors: MOOCs don't seem to be going away. More courses are being added, more faculty members and students are becoming involved. While MOOCs have captured the interest of many, the business models and return on investment are still evolving. The aim of this chapter is to present an analysis of various business models being used by various MOOCs providers along with some future monetization strategies for MOOC providers.