Uber's Strategy as a Competitive Business Model of Sharing Economy

Abstract

The aim of this chapter is to analyze the different strategies that take Uber to join the global market successfully, positioning itself in different countries, and to analyze how these businesses and strategies that follow become successful to the extent that Uber is doing, not just one city but many in several countries around the world. In order to accomplish this, it is necessary to reference a previous literature review on collaborative economies business model that is appropriate to identify the different theories that may be applicable. As a result, the analysis of this work shows the determining factors that have placed Uber as one of the leading companies within its area of influence and ends with some recommendations on the conflicts that the firm presents when entering a new market.