Services of Mobile Commerce

Abstract

Mobile phones have been coined by Martin Cooper with a thought of staying connected anytime anywhere. With the development of mobile phones in 1973 and its commercialization later; has proliferated not only the big business houses but also small businesses and individuals. Mobile phones have come a long way from talking on a mobile phone, texting a message to efficiently using internet. These days mobile commerce is the booming technology which has enhanced industries visibility and the way of conducting business. The customers are getting benefited by using these Apps they can shop anytime, anywhere; they get good discounts, companies are offering good return policies for better CRM and above all the customers have a provision to compare the cost before ordering and can pay COD. The study will focus on the concept of mobile phone, mobile commerce, characteristics of M-Commerce, Drivers affecting the mobile commerce, various services offered on mobile. The chapter focuses on potential of mobile commerce, how the customer is benefited from these services.