Doing Business

Abstract

In addition to defining the seven most used market structures, the author describes the differences between a Limited Liability Company and the Corporation with Variable Capital. In this sense, one of the big mistakes made by SMEs is that entrepreneurs put their assets at risk to get their companies moving forward, which constitutes a significant danger. In the chapter, the author suggests some strategies to reduce this problem of risk exposure with 18 strategies and techniques of negotiation. Then, the author proposes outsourcing as a strategy for both corporate growth and cost reduction and explains how to take business advantages using Giffen goods. The chapter ends with some plans on how to achieve leadership from the application of the RECA matrix.