Affiliation:
1. University of Pennsylvania, USA
Abstract
This literature review traces recent scholarship on a particular form of communication that uses images for persuasive purposes: visual rhetoric. Disciplines within the purview of this literature review include writing studies, speech, communication, education, and marketing as well as, to a limited degree, anthropology, information science, art history, architecture, and design. The chapter will discuss three main theoretical constructs which ground scholarship in this field: rhetoric, iconology, and semiotics. The chapter will then explore how the Sister Arts tradition has been evoked as a potential model for interdisciplinary scholarly work; describe the propensity for social justice in writing studies pedagogy; identify convergence and divergence in scholarship on visual rhetoric that hold promise for new avenues of interdisciplinary research; and introduce scholarship in education and information science that sheds new light on the topic.
Reference82 articles.
1. The Visual Rhetoric in Public Awareness Print Advertising toward Malaysia Perceptive Sociolculture Design
2. Allan, E. G. (2013). Multimodal Rhetorics in the Disciplines: Available Means of Persuasion in an Undergraduates Architecture Studio. Across the Disciplines, 10(2). Retrieved from http://wac.colostate.edu/atd/articles/allan2013.cfm
3. Iconic Turn: A Plea for Three Turns of the Screw
4. The Language of Visuals: Text + Graphics = Visual Rhetoric Tutorial
5. American Library Association (ALA). (2011). ACRL. Visual Literacy Competency Standards for Higher Education. Retrieved from http://www.ala.org/acrl/standards/visualliteracy