Adoption of Sustainable Energy Solutions

Abstract

Growing affluence and urbanization are commanding huge demand for fossil fuels. Energy security and sustainable development have gained attention in the current global environment. Many businesses and consumers are becoming aware and concerned about damage to the environment. Huge amount of energy can be saved by using energy efficient equipment. Lighting accounts for about 30 percent of total residential electricity use. LED bulbs are being used as an energy-efficient lamp with an objective of conserving energy. The paper examines the adoption of energy efficient lighting technologies in Mumbai households. A survey was administered to examine how the environmental concern, environmental responsible behaviour and perceived value of LED Bulbs products impact its adoption by the consumers. The study validates that factors such as perceived value, environmental concern and environmentally responsible behaviour are instrumental in stimulating the adoption of LED bulbs among users.