Affiliation:
1. Grand Valley State University, USA
Abstract
This chapter discusses how systems thinking (ST) can be put into context in companies and how it can be applied to initiate and sustain change. For that change to be introduced and maintained there must be a synergistic relationship between all the role players. A case study is deployed to illustrate that the path to organizational effectiveness and efficiency requires the development of computer-aided communication schema that provide the understanding and modeling of human and technical and philosophical framework in the value-creation process to increase productivity.
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