The Marketing of Information and Knowledge Management

Abstract

This chapter discusses the issues of customers´ satisfaction and needs, in terms of information, as a basis for the practice of marketing in information management. It underlines the arguments of the relationship between Marketing and information science. The main idea is that Marketing practice cannot occur without information about customers and to customers. This way, the relationship of marketing to information management, in information science, is emphasized. Likewise, the importance of the studies and research on Marketing of information, as philosophical approach of the information management process, is highlighted. The structure of the chapter synthesizes the existing academic work while seeking to generate new knowledge. Moreover, it presents the promotion and communication of information in organizations from the evolution of the concept of Marketing, in an integrated manner. Finally, the implications for future research are advanced.