Affiliation:
1. University of Akureyri, Iceland
Abstract
Since the dawn of civilisation, human communities have collectively allowed for the creation, and regularly taken advantage, of concepts, social arrangements and simple as well as complex tools aimed at fulfilling life-enabling ends for their members, under remarkably diverse circumstances. Natural and artificial languages, food recipes, universal health plans, urban sewers, open paths in the countryside, sports and games, pollution controls, old-age pensions, and regulated maximum working hours and minimum wages have all been tokens of “civil commons”, a term coined in the 1990s by Canadian value theorist John McMurtry, meaning the “social constructs which enable universal access to life goods”. In this chapter, McMurtry's axiology is presented, explained and applied, so as to highlight its implications for responsible and sustainable business practice.
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