Stadiums as a Narrative Space in Advertising

Abstract

Football, which forms a fun part of our lives and takes part in our daily chat topics, is naturally the focus of attention of advertisers. The stadiums, where football is transformed into a feast, serve as a billboard with live atmospheres. Field edges, the area where the technicians stand, footballer and spectators create an environment for advertising narrative. It is television that reproduces football for advertising. Technology has a major contribution to the creation of this. Thus, anyone who cannot go to the match will have the feeling of being in the stadium. The purpose of the football matches broadcast live on television, is to reach an audience which cannot watch the match in person. The audience is presented with a lifestyle along with by-products.