Contemporary Mobile Experience Among Bottom of Pyramid-Reference-Cited by-同舟云学术

Contemporary Mobile Experience Among Bottom of Pyramid

Published:2019 Issue: Volume: Page:213-225
ISSN:2328-1316
Container-title:Impacts of Mobile Use and Experience on Contemporary Society
language:
Short-container-title:

Author:

Tabeck Pooja Sehgal¹,Singh Anurupa B.¹

Affiliation:

1. Amity University, India

Abstract

Mobile has proven to a most successful tool for bottom of pyramid markets as it is the most affordable means to generate utilities for mobile users of lower income strata of pyramid and to provide them with quick and low-cost access to information, government systems, business opportunities, access to education, and health. This chapter presents the landscape of contemporary experience through mobile phones in the field of economic value creation, social value, and health among the bottom of the pyramid in India.

Publisher

IGI Global

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