Strategic Orientation and Performance of Istanbul Stock Market Businesses-Reference-Cited by-同舟云学术

Strategic Orientation and Performance of Istanbul Stock Market Businesses

Published:2019 Issue: Volume: Page:94-114
ISSN:2327-350X
Container-title:Strategy and Superior Performance of Micro and Small Businesses in Volatile Economies
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Author:

Akgül Yakup¹,Tunca Mustafa Zihni²

Affiliation:

1. Alanya Alaaddin Keykubat University, Turkey

2. Süleyman Demirel University, Turkey

Abstract

The primary objective of this chapter is to critically examine the effect of strategic orientations on the innovation and the performance of İstanbul stock market businesses in Turkey. The three most comprehensive constructs, namely strategic orientation of business enterprises (STROBE), strategic orientation of information systems (STROIS), and strategic orientation of knowledge-based enterprises (STROKE) instruments, were adopted to present a holistic picture of the effect of strategic orientation on innovation and firm performance. A survey was administered and a sample of 203 middle managers was analyzed using SmartPLS version 3.2.7 for inferential analysis and SPSS version 24 for descriptive insights.

Publisher

IGI Global

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