Corporate Leadership and Corporate Culture in Start-Up Companies

Abstract

A vital point of success for many companies is to develop a leadership that matches the culture of the employees to generate a high level of performance on startups. Currently, it is important to note that the startups have a very distinctive culture and way of working. Most of the employees are young and ambitious persons, something that affects their mentality and way of work. The aim of this research is to further investigate this issue and to draw conclusions on how leadership can create a culture that will boost the performance of startups. From the existing literature it seems that there is not clear evidence as to which leadership style fits best with the culture of startups, though the millennial employees require a flexible and loose culture. For this reason, this chapter concludes with a proposal for future research.