Managing and Visualizing Unstructured Big Data

Abstract

One of the most common terms that is used in a significant amount of popular and scholarly discussion is big data. As pointed out earlier, the term has a dubious history and different people claim ownership. What remains true of the notion of big data is that it exists. With the increasing rate at which institutions and individuals are digitizing many different kinds of information the amount of data can only go up in volume. Therefore, big data has become an object of analysis for a variety of groups, from academics to marketers, all of whom are interested in understanding how big data could provide highly granular information about people.