Management Education and Creativity

Author:

Fields Ziska1ORCID,Atiku Sulaiman Olusegun2ORCID

Affiliation:

1. University of KwaZulu-Natal, South Africa

2. Namibia University of Science and Technology, Namibia

Abstract

The traditional education system is no longer sufficient to educate and prepare the next generation of global leaders. The gap between what management students learn and the skills they need to manage organisations is growing. Creativity is seen as a critical competency for the 21st century manager. The main objective of this chapter is to explore how creativity, as a managerial competency, can be developed through management education to meet the global leadership needs of the 21st century. This will require a paradigm shift; developing curricula and teaching for creativity. Teaching for creativity can be divided into three main steps: planning and preparation; measuring creativity and making amendments; and delivering the lecture. Various insights, principles, tools, steps, and learning strategies were identified to teach creativity. Creativity tests that can be used to measure the creativity levels of management students were also indicated.

Publisher

IGI Global

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