Corporate Social Responsibility

Author:

Kasemsap Kijpokin1

Affiliation:

1. Suan Sunandha Rajabhat University, Thailand

Abstract

This chapter emphasizes the overview of corporate social responsibility (CSR); the practices and disclosure of CSR; CSR and human values; CSR in mining operations; CSR in sports tourism industry; CSR in emerging economies; and the perspectives of CSR in the digital age. A strategic approach to CSR is crucial to a company's success. CSR can bring various benefits in terms of risk management, cost savings, access to capital, customer relationships, human resource management, and innovation capacity. CSR encourages more social and environmental responsibility from the corporate sector at a time when the crisis has damaged consumer confidence and the levels of trust in business. Socially responsible companies can improve their brand reputation, attract more customers, and increase stakeholder engagement. The chapter argues that promoting CSR has the potential to enhance organizational performance and reach strategic goals in the digital age.

Publisher

IGI Global

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