The Agricultural Innovation Under Digitalization

Abstract

This chapter aims to discuss how the rapid evolution of digital technologies is creating opportunities for new agricultural business models. First, it provides an overview of what the authors consider to be part of the digitalization in agriculture. Then it addresses the emergence of a community of practice based upon the data exchange and interconnections across the agricultural sector. New business opportunities are presented first through an overview of emerging start-ups, then discussing how the inventor farmer profile could create opportunities for new business models through the appropriation of technologies, eventually highlighting the limits of some classic farm business models. Finally, the chapter presents an example of farmer-centered open innovation based on the internet of things and discusses the related business model. The conclusion provides some perspectives on the use of agricultural digitalization to increase the share kept by farmers in the value chain of agricultural productions.