Affiliation:
1. Instituto Politécnico da Guarda, Tortosendo, Portugal
Abstract
The business collaboration assumes several types and varies according to the invested resources and the level of commitment of the partners. The stimulus to collaboration lies in the pressures of globalization and increased competitiveness, supported by the development of new communication and information technologies. Tourism is a highly globalized and competitive sector, with specificities and high level of complexity of markets and tourist destinations. The collaboration promotes a strategic and organizational alignment between partners, which in tourism is decisive for the qualification of the destination and its sustainability. In the Serra da Estrela destination, the development of collaborative relationships is valued as a resource for companies and territories as well as a source of competitive advantages. The sharing of knowledge and experience, the association of corporate images, and the willingness to absorb new methods are considered favorable, but they present problems of formalization and communication, which require correction and coordination.
Reference68 articles.
1. Introduction: innovation in tourism industries;G.Alsos;Handbook of Research on Innovation in Tourism Industries,2013
Cited by
3 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献