Personality and ICT Adoption

Author:

Williams Idongesit1ORCID

Affiliation:

1. Aalborg University, Denmark

Abstract

Globally, the gender gap still exists. An interesting reason for this is the passive usage or non-adoption of ICT by women who have access to ICTs and can also afford ICTs. In order to understand this phenomenon, an exploratory research was conducted to identify why women adopt current ICTs. The most used ICTs are social media platforms and mobile internet services. An exploratory study was conducted to observe four women: three from South America and one from the Middle East who subscribe to WhatsApp. The major outcome was the plausible influence of a woman's personality on her usage of WhatsApp. The women with high extroversion used social media and mobile phones more than women at the opposite end of the spectrum. The women with very low extroversion almost rejected social media platforms and recorded low mobile phone usage. This implies that women with very low extroversion may not find ICTs appealing. Based on these outcomes, the chapter advocates for a more concrete research to understanding this trend.

Publisher

IGI Global

Reference49 articles.

1. APA. (2018, June 22). Personality. Retrieved from American Psychological Association: http://www.apa.org/topics/personality/

2. Chaffey, D. (2018, March 28). Global social media research summary2018. Retrieved from Smart Insight: https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/

3. Shyness, sociability, and the role of media synchronicity in the use of computer‐mediated communication for interpersonal communication.;M.Chan;Asian Journal of Psychology,2011

4. Shyness and sociability.

5. Personality and Social Media Use;T.Correa;Social Media to Engage Consumers,2013

Cited by 2 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3