Affiliation:
1. Fraunhofer Institute for Industrial Engineering, Germany
Abstract
The diffusion of new technologies into the market challenges technology management in research and practice. Technology commercialisation and detecting markets at an early stage of technology development have been considered in the research on technology management in recent years; however, all technologies, when it comes to the market, need to be embedded in sustainable business models. The research and concepts of business model innovations might offer support to identify market gaps which fit emerging technology and define requirements for its development; hence, the diffusion rate for new technology, as well as its scope for competitive advantage, can be increased. This paper elaborates three main steps for developing new business models for emergent technologies through the management of technologies and influencing their development at an early stage.