How Is the Personality of Facebook Customers?

Author:

Delgado Juan Jose1

Affiliation:

1. London School of Business and Finance, UK

Abstract

This chapter claims to understand the implications of Cloninger´s psychobiological model of temperament in the people behaviour on social networking sites. This study uses secondary information as well as primary data. The author collected and analyzed an online survey with a sample of 365 individuals. The study contributed to bridging the research gap of the correlation between the Cloninger´s psychobiological model of temperament and people behaviour on SNSs. The main findings show that clear correlation exists between Cloninger´s psychobiological temperament dimensions and the way people interacts on Facebook. Mainly, temperament is affecting in almost all the areas that have been tested; Facebook affinity uses of Facebook, motives and barriers of using Facebook.

Publisher

IGI Global

Reference71 articles.

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2. The temperament and character inventory revised (TCI-R): Descriptive and factor structure in different age levels.;A.Aluja;Behavioral Psychology.,2010

3. "On the Internet No One Knows I'm an Introvert": Extroversion, Neuroticism, and Internet Interaction

4. AppData. (2012). Top Applications. Available at http://www.appdata.com/

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