Predictive Modelling and Mind-Set Segments Underlying Health Plans

Abstract

Health systems are facing austerity negatively affecting the delivery of services around the world. This chapter defines predictive analytics in health, discusses how predictive analytics may contribute to health promotion and demonstrates the identification of specific communication elements to be used by health maintenance organizations and insurers to shape health plans in accordance to mind-set segments of patients. Although the application of predictive analytics to health plans may reduce costs and shift the focus of health systems from treating the sick to preventive medicine, it has not been investigated and is the topic of this chapter.