Urban and Rural Ecotourism in and Around Bolpur

Abstract

Bolpur is a district town in Birbhum, West Bengal. This place is famous for Viswabharti in Shanti Niketan where a new school of thought was initiated by Rabindranath Tagore. Later on, the place became an epicenter for Bengali education and culture. Though the place has other noteworthy academic and cultural records, this place has immense scope for urban and rural ecotourism. With the blend of rural Bengal and its rich artistic and spiritual exuberance, Birbhum offers a lot. Now, as a mean of entrepreneurship and employment, ecotourism can provide the local people with new alternative scope and opportunities. This chapter is an attempt to revisit and reorganize destination Bolpur with a sustainable marketing orientation for ecotourism. Further attempt is also made to support industry leaders and tourism academicians interested to invest or study for business and commerce. Familiarization trip has been conducted along with a survey for the tourists to better understand their expectations and perceptions.