Affiliation:
1. Politehnica University of Timișoara, Romania
Abstract
Tourism has undergone a shift from physical to online. This is obvious even in its promotional materials, as websites are the most usual type of online tourism promotion. The present chapter proposes Systemic Functional Theory for the analysis of websites. It first presents a brief description of the theory of the metafunctions, applied to both language (Halliday & Matthiessen, 2004) and images (Kress & van Leeuwen, 1996). Then, it analyzes two websites in order to show the application of the theory, focusing on language, image and their composition as multimodal acts. The chapter concludes by highlighting practical benefits for web designers, copywriters and/or tourism promoters.
Reference58 articles.
1. Travellers’ memories: The image of places from literature to blog chatter.;D.Antelmi;Pasos,2012
2. Interaction between visual and verbal communication: changing patterns in the printed media;C.Anthonissen;Critical discourse analysis: theory and interdisciplinarity,2003
3. Banks, D. (2002). Systemic functional linguistics as a model for text analysis. Asp Varia, 35-36.
4. Genre in the age of multimodality: some conceptual refinements for practical analysis;J.Bateman;Evolution in genres: emergence, variation, multimodality,2014
5. Pragmatics and discourse
Cited by
3 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献