An Analysis of Internationalization Theories and Behavior of Finnish Retail SMEs in Russia

Abstract

The internationalization of large multinational retailers has been investigated and much intention has been given to their market entry mode choice and motives of internationalization. However, there is no enough research has been conducted to specifically describe the internationalization and market entry mode choice of small and medium-sized enterprises (SMEs) from retail industry. To cover the research gap, this chapter will describe the main theories of internationalization and then sheds light on motives, barriers, reasons, and mode of entry of Finnish retail SMEs in the Russian market. Data were collected through a mail survey questionnaire, and 145 usable responses were received. Findings, the implication of the study, and directions for future research are then discussed.