Choosing the Right Institution of Higher Education Could Really Be Tough!

Author:

Chaturvedi Mukesh1,Chaturvedi Abhinav2

Affiliation:

1. Sharda University, India

2. Bennett University, India

Abstract

The chapter is a sneak peek into the possible complexity there can be in decision making, especially if it is about selecting one's future path in life. The authors attempt by way of exploratory research method of case study to bring out the process model idiosyncrasies in decision making while selecting an institute of higher education. The chapter also provides insight into the possible factors which can play an important role in the entire process of choice making. The authors try to reason that such decision-making processes are highly complex, and this complexity increases as the information circle of a student grow. Also, the student makes a satisficing choice and not that of an optimal one.

Publisher

IGI Global

Reference75 articles.

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3. Bauer, R. A. (1960). Consumer behavior as risk taking. In Proceedings of the 43rd National Conference of the American Marketing Association. American Marketing Association.

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5. Bowers, T. A., & Pugh, R. C. (1972). A Comparison of Factors Underlying College Choice by Students and Parents. Paper presented at the 1972 American Educational Research Association Annual Meeting, Chicago, IL.

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