Strategic Information Management

Abstract

The implementation of a digital information strategy project in a real estate company is analyzed in this chapter. This involves its historical and socio-economic framing and a brief description of the activity sector in which the company operates. Several well-managed digital projects have been developed to improve the competitive position of the company, but without focus, all the activities lose strength because they might not reach their proposed targets. Some tools to identify the information needs of business activity developed are described as well as the role of information as a promoter of competitive advantages. Social media tools were utilized and proved to be a great strategic decision. To conclude, a few reminders of the factors to consider in developing the information strategy to implement and that information management without a strategy could result in several diversified decisions without any positive consequence for the organization.