Social Media and Business Practices

Abstract

This chapter presents an overview of social media and its application in various business domains. Social media platforms are increasingly becoming important for business growth. This chapter introduces the social media platforms, their various definitions, and their reach. It describes different types and business models of the social media platforms. This chapter discusses how the social media platforms could be used in all the business domains with examples. This chapter will be useful to the students of general management, organization studies, strategic management, and social sciences.