Revisiting Local Governments and Social Networking

Author:

Merwin Jr. Gerald A.1,McDonald J. Scott2,Merwin Keith A.3,McDonald Maureen4,Bennett Jr. John R.1

Affiliation:

1. Valdosta State University, USA

2. University of Texas El Paso, USA

3. Merwin & Associates, USA

4. WDE Consulting, USA

Abstract

This chapter argues that Web 2.0, a valuable tool used to expand government-citizen communication opportunities and bring citizens as a group closer to government, widens a communication opportunity divide between local government and its citizens. Web 2.0 access is almost exclusively English-language based, benefiting that segment of the population and leaving behind others, especially the fastest growing language minority of Spanish speakers. While local governments are increasingly taking advantage of the trend toward interacting with citizens through social networking (Aikins, 2009; Vogel, 2009), McDonald, Merwin, Merwin, Morris, & Brannen (2010) found a majority of counties with significant populations of citizens with Limited English Proficiency (LEP) do not provide for the translation needs of these citizens on their Websites. The chapter finds that Web 2.0-based communication is almost exclusively in English and that cities are missing opportunities to communicate. It concludes with recommendations based on observations of communities employing Web 2.0 to engage non-English speaking populations.

Publisher

IGI Global

Reference85 articles.

1. Web 2.0: a new chapter in development in practice?

2. Aikins, S. (2009). Designing web sites for internet-based citizen participation. The Ideas Quarterly Report (Spring). Retrieved November 24, 2010 from http://icma.org/en/Article/100035/Designing_Web_Sites_for_InternetBased_Citizen_Participation

3. Bahl, R. (2004). Local government expenditures and revenues. In J. Aronson & E. Schwartz, (Eds.), Management policies in local government finance (pp. 79–99). Washington, DC: ICMA.

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