Affiliation:
1. Savitribai Phule Pune University, India
Abstract
Business innovation is almost limitless with the advent of software industries and latest technology. The purpose of this chapter is to explore different concepts regarding knowledge for Business Innovation and describe it for Software Industries. The chapter contributes to the literature by describing Business Innovation, their types, role, scope, opportunities and its requirement especially in Software Industries; and role played by knowledge for Business Innovation. The outcome shows how knowledge helps for robustness in decision making. Whereas traditional business innovation often focuses on balancing engineering and finances in order to create functional utility for consumers, design thinking focuses first on what customers desire in order to create emotional values.