Transcontinental Strategies and Strategic Choices

Abstract

This paper searches for a possible Asian way for internationalization and the theoretical bases behind these transcontinental strategies and strategic choices. In particular, this paper explores the dominant modes of outward foreign direct investment (OFDI) employed by Indian enterprises in the UK. It also assesses their competitive advantages in various industries, and the link between strategic aspirations and post-entry performance. This study employs a mixed methodology using a combination of questionnaires and semi-structured interviews for data collection from 124 companies. Mergers and acquisitions are revealed to be the preferred mode of entry into the UK. However, the study found that not all theoretical predictions are supported. Although from a financial point of view India's OFDI in the UK is not fully justifiable, from a strategic development aspect, it has satisfied the investors.