Social Network Analysis

Abstract

Over the last decade, technology has thrived to provide better, quicker, and more effective platforms to help individuals connect and disseminate information to other individuals. The increasing popularity of these networks and its huge content in the form of text, images, and videos provides new opportunities for data analytics in the context of social networks. This motivates data mining experts and researchers to deploy various mining apparatus and application-specific tools for analysing the massive, intricate, and dynamic social media knowledge. The research detailed in this chapter would entail major social network concepts with data analysis techniques. Moreover, it gives insight to representation and modelling of social networks with research datasets and tools.