Diversity and Inclusion

Author:

Black Shelly1ORCID

Affiliation:

1. University of Arizona, USA

Abstract

The academic library profession has discussed the importance of diversity and inclusion, but has yet to explore their intersection with social media marketing. Given changing demographics and an increase in activism on college campuses, libraries must produce social media content that resonates with underrepresented groups. This chapter introduces strategies for effectively incorporating diversity and inclusion into social media and advice on avoiding mistakes. The author examines social media use at her library and lessons learned from a campaign that received criticism. The chapter concludes with challenges to practicing diversity in social media, including recruiting diverse staff and discrimination that emerges from new social media technologies.

Publisher

IGI Global

Reference76 articles.

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3. Binkley, C. (2015, September 18). He? she? ze? Colleges add gender-free pronouns, alter policy. AP News. Retrieved from https://apnews.com/48c986c722ba4e5bb8a5a4c1f1d31df1/he-she-ze-universities-add-gender-pronouns-alter-policy

4. Ethical issues of global marketing: avoiding bad faith in visual representation

5. So Much Social Media, So Little Time: Using Student Feedback to Guide Academic Library Social Media Strategy

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