Diversifying Content Across Social Media Platforms

Abstract

In this chapter, the authors describe how a committee of librarians' project to revamp the social media presence at a public comprehensive university library has helped foster deeper student engagement. By temporarily restructuring the library social media committee into subcommittees and assigning each one a single social media platform, librarians were able to develop stronger understanding of the content, norms, and audience of each platform and create more diverse and targeted content for each. This change has resulted in increased interaction with students across all platforms leading to higher attendance at library events. Preliminary findings also suggest that increased student engagement has the potential to illuminate opportunities for partnership across campus.