The Use of Social Media in College Recruiting and the Student Job Search

Author:

Diepenbrock Amy1,Gibson Wanda2

Affiliation:

1. St. Mary's University, USA

2. Pomona College, USA

Abstract

This chapter addresses the gap in the literature regarding employer recruitment of college students, and more specifically, the use of social media in the recruitment and hiring processes by both students and employers. Background information on traditional recruiting strategies is briefly discussed as well as how employers are using social media. Additionally, how millennial college students typically communicate and how they should be using social media in the job search process are addressed. This chapter also includes data from a survey, administered by the authors, of U.S.-based employers who recruit college students with anecdotal information about how they utilize, or do not utilize, social media in their recruiting and hiring practices.

Publisher

IGI Global

Reference33 articles.

1. Abdelraheem, A. Y. (2013). University students’ use of social networks sites and their relation with some variables. In Proceedings of the West East Institute International Academic Conference. Academic Press.

2. Barton, K. (2007). Rethinking college recruiting. Retrieved from http://www.adlerconcepts.com/resources/column/newsletter/rethinking_college_recruiting.php

3. Brinton, M. (2013, March). Tech on the go: Meeting the needs of the mobile generation. Paper presented at the annual meeting of the National Association of Student Personnel Administrators. Orlando, FL.

4. The Writing on the (Facebook) Wall: The Use of Social Networking Sites in Hiring Decisions

5. Capano, N., Deris, J., & Desjardins, E. (n.d.). Social networking usage and grades among college students. Whittemore School of Business & Economics/University of New Hampshire.

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