A Study of Business Intelligence Strategy Development by Large Organizations

Author:

Carmine Sellitto Carmine1,Hawking Paul2

Affiliation:

1. Victoria University, Australia

2. Hawking Solutions, Australia

Abstract

Organizations have adopted business intelligence solutions with a mixed degree of benefits. Some businesses highlight significant outcomes, while others identify limitations or shortfalls in the benefits derived. Notably, the alignment of business strategy with the adoption of business intelligence processes has been an important predictor of firms being able to achieve organizational wide benefits. The chapter uses a case study approach to document the informational needs achieved through aligning organizational strategy and the adoption of business intelligence solution at two distinct companies. The adoption approaches used by each firm, although different, reflect the important areas in which business intelligence is most useful—strategic alignment, governance, and information presentation.

Publisher

IGI Global

Reference38 articles.

1. Accenture. (2013). Value Realization – Capturing Business Value, Faster, from SAP Solutions. Accenture.

2. A Business Intelligence Technique for Forecasting the Automobile Sales using Adaptive Intelligent Systems (ANFIS and ANN);D.Alekh;International Journal of Computers and Applications,2013

3. Process‐centric business intelligence

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