Affiliation:
1. NMIMS University, India
Abstract
In this chapter, the authors intend to present appreciative inquiry in the context of family-run businesses (FRBs). The challenges of family-run businesses are in addition to challenges faced by non-family businesses. The context in which appreciative inquiry may be applied in family-run businesses may range from succession, remuneration, performance assessments, retirement planning, or transforming traditional business to scale up. In any kind of change initiative, the principles of appreciative inquiry may be applied. The chapter presents the typical challenges of family-run businesses, scope of appreciative inquiry in family businesses, and prior work and a case to understand application of appreciative inquiry in family-run businesses.