Comparing Online Personality of Americans and Chinese

Abstract

Internet is a newly invented product in recent tens of years and has a profound effect on personality. Here come the new concept-Online personality-in recent studies. In this review, we want to find what are the similarities and differences of online personality studies in China and USA, two representative countries of eastern and western cultures. Firstly, 349 articles were selected and divided into three main areas, such as online personality measurement, online personality and its related Internet behavior, online personality and problematic Internet usage respectively, to address the question. Second, the potential reasons of these similarities and differences are discussed and finally future research directions are proposed that more direct online personality measurement should be developed and culture differences should be taken into consideration while doing research of online personality in different countries.