Impact of Facebook Ads for Sexual Health Promotion Via an Educational Web App-Reference-Cited by-同舟云学术

Impact of Facebook Ads for Sexual Health Promotion Via an Educational Web App

Published:2017-04 Issue:2 Volume:8 Page:18-32
ISSN:1947-315X
Container-title:International Journal of E-Health and Medical Communications
language:en
Short-container-title:

Author:

Gabarron Elia¹,Luque Luis Fernandez²,Schopf Thomas Roger³,Lau Annie Y.S.⁴,Armayones Manuel⁵,Wynn Rolf⁶,Serrano J. Artur⁷

Affiliation:

1. Norwegian Centre for E-health Research, University Hospital of North Norway, Tromsø, Norway & Department of Clinical Medicine, Faculty of Health Sciences, The Arctic University of Norway, Tromsø, Norway

2. Salumedia Tecnologias, Dos Hermanas, Spain & NORUT, Northern Research Institute, Tromsø, Norway

3. Norwegian Centre for E-health Research, University Hospital of North Norway, Tromsø, Norway

4. Australian Institute of Health Innovation, Macquarie University, Sydney, Australia

5. Open University of Catalonia, Barcelona, Spain & PSINET, Open University of Catalonia, Barcelona, Spain

6. Department of Clinical Medicine, The Arctic University of Norway, Tromsø, Norway & Division of Mental Health and Addictions, University Hospital of North Norway, Tromsø, Norway

7. Norwegian Centre for E-health Research, University Hospital of North Norway, Tromsø, Norway & Department of Neuromedicine and Movement Science, Faculty of Medicine and Health Sciences, Norwegian University of Science and Technology, Trondheim, Norway

Abstract

Background: The authors present a case study of a public health campaign, including social media, and aiming at maximizing the use of web app on sexual health. Objective: To analyze the impact of a Facebook fan page, Facebook advertisements, and posters to maximize the number of visits to the educational web app. Methods: The campaign is assessed for 1 year, using data tracked through Facebook statistics and Google Analytics. Results: The site had 3670 visits (10.1 visitors/day, 95%CI 8.7-11.4). During the one-month Facebook Ads campaign, the site received 1263 visits (42.1 visitors/day, 95%CI 37.3-46.9), multiplying by over four the average number of visitors/day. 34.4% of all the participants were recruited during the one-month Facebook ads campaign. Conclusions: Facebook advertisements seem to be a good tool to promote an educational web app on sexual health targeting youth, and to reach a huge number of users rapidly and at a low cost.

Publisher

IGI Global

Subject

Health Informatics,Computer Science Applications

Reference54 articles.

1. Attitudes to Chlamydia screening elicited using the social networking site Facebook for subject recruitment.;N.Ahmed;Sexual Health,2013

2. Alves, P. and P. Ferreira (2013). AnonyFacebook - Liking Facebook Posts Anonymously. In On the Move to Meaningful Internet Systems: OTM 2013 Workshops (Vol. 8186, pp. 709-713).

3. Anderson, J., & Samplin-Salgado, M. (2014). GYT: Adapting a national STD testing campaign for a local audience in Santa Clara county, California. Proceedings of the2014 STD Prevention Conference.

4. Computer-based interventions for sexual health promotion: systematic review and meta-analyses

5. Interactive computer-based interventions for sexual health promotion.;J. V.Bailey;Cochrane Database of Systematic Reviews,2010

Cited by 7 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The Impact of Organ Donation Information Dissemination on Social Media Towards Registration of Organ Donors: A Moderating Role of Family Discussion;Lecture Notes in Networks and Systems;2023

2. Analyzing the reach of public health campaigns based on multidimensional aspects: the case of the syphilis epidemic in Brazil;BMC Public Health;2021-09-06

3. Special Issue on E-Health Services;International Journal of Environmental Research and Public Health;2020-04-22

4. First-year college students’ experiences of a brief sexual health seminar;Sex Education;2019-08-29

5. Translating mouthwash use for gonorrhoea prevention into a public health campaign: identifying current knowledge and research gaps;Sexual Health;2019