Adoption and Usage of Over-the-Top Entertainment Services-Reference-Cited by-同舟云学术

Adoption and Usage of Over-the-Top Entertainment Services

Published:2023-03-10 Issue:1 Volume:14 Page:1-18
ISSN:1947-8402
Container-title:International Journal of Social Ecology and Sustainable Development
language:ng
Short-container-title:

Author:

Vaidya Himanshu¹^ORCID,Fernandes Semila²,Panda Rajesh³

Affiliation:

1. Research Scholar, Symbiosis Institute of Business Management, Symbiosis International University (Deemed), India

2. Symbiosis Institute of Business Management - Bengaluru, Symbiosis International University (Deemed), India

3. Xavier Institute of Management, XIM University, Bhubaneshwar, India

Abstract

Over-the-top (OTT) is the name of media entertainment services delivered over the internet, bypassing traditional mediums. The consumer preference for OTT entertainment platforms is increasing at a fast rate and is showing promising signs for the future, so it is important to understand the extent of existing literature. This study is a thematic literature review undertaken to identify and highlight key themes related to the adoption and usage of OTT entertainment services. It includes a thorough literature review of 94 research articles sampled systematically. This study will highlight the widely researched themes and the lesser-focused areas of study within the realm of over-the-top entertainment adoption and usage. Adoption and usage of OTT entertainment services, the shift in the medium of consumption, and the impact of OTT entertainment services on related technologies are some of the primary themes identified in the study. This study will provide critical insights and valuable knowledge to industry players and guide academicians for future research opportunities.

Publisher

IGI Global

Subject

Management, Monitoring, Policy and Law,Development,Ecology,Environmental Engineering

Reference99 articles.

1. Survey of Catch-up TV and other time-shift services: a comprehensive analysis and taxonomy of linear and nonlinear television

2. The development of video streaming industry in Egypt: examining its market environment and business model

3. OTT (Over-The-Top) in 2015.;Anil;SMPTE Motion Imaging Journal,2015

4. Awwad, A. (2022). The impact of Over The Top service providers on the Global Mobile Telecom Industry : A quantified analysis and recommendations for recovery. Academic Press.

5. Understanding Information Systems Continuance: An Expectation-Confirmation Model

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Enhancing Customer Loyalty in Mobile Entertainment Applications: The Role of Service Quality, Perceived Value, and Customer Satisfaction;Journal of Digital Contents Society;2024-08-31

2. The Influence of Perceived Value, Customer Satisfaction, and Trust on Loyalty in Entertainment Platforms;Applied Sciences;2024-07-01