Affiliation:
1. ESI (Ecole Nationale Supérieure d'Informatique), Algiers, Algeria
2. University of Sciences and Technology Houari Boumediene (USTHB), Algiers, Algeria
Abstract
To simulate the value generated by information and communication technologies, there is a need to design a suitable model. This article focuses on the little-used technology of ontologies, particularly Business Model Ontologies. Ontologies allow the representation of very abstract concepts, such as Business Models. The concept consists of four pillars, one of which, the “customer interface” is related to Customer Relationship Management (CRM). This paper proposes a modeling approach and a generic CRM model for the simulation of the value generated by information and communication technologies. The model must have a sufficient level of accuracy to achieve meaningful and helpful results, while maintaining a sufficiently generic level of abstraction to allow rapid implementation.
Subject
Multidisciplinary,General Engineering,General Business, Management and Accounting,General Computer Science
Reference42 articles.
1. An Empirical Study to Evaluation of Customer Acquisition Processes on Customer Satisfaction
2. A Fuzzy Ontology-Based Platform for Flexible Querying
3. Towards a Reference Ontology for Business Models
4. Badsi, H. B. A., Ghomari, A. R., & Zemmouchi-Ghomari, L. (2015). Simuler pour Evaluer les BMOs: Quelle Méthode Choisir? Paper presented at the2nd International Conference on New Technologies & Communication (ICNTC'15), Hassiba Benbouali University of Chlef, Algeria.
5. Badsi, H. B. A., Zemmouchi-Ghomari, L., & Ghomari, A. R. (2015). How to measure business value of business model ontologies? A proposal. International Journal of Business Information Systems, 19(2), 241-264.
Cited by
9 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Continuous Improvement Maturity Models;Research Anthology on Digital Transformation, Organizational Change, and the Impact of Remote Work;2021
2. Critical Thinking of Human Resources in the Goal;Research Anthology on Digital Transformation, Organizational Change, and the Impact of Remote Work;2021
3. Economic Decision-Making in Private Corporations Versus Public Sector;International Journal of Service Science, Management, Engineering, and Technology;2020-01
4. Impact and Role of Motivation Theories in Continuous Improvement Environments;International Journal of Service Science, Management, Engineering, and Technology;2020-01
5. Hydrological Drought Forecasting Using Modified Surface Water Supply Index (SWSI) and Streamflow Drought Index (SDI) in Conjunction with Artificial Neural Networks (ANNs);International Journal of Service Science, Management, Engineering, and Technology;2019-10