Exploration of Adoption of Service Innovations through Technology Road-Mapping

Author:

Daim Tugrul U.1,Harmon Robert R.1,Demirkan Haluk2

Affiliation:

1. Portland State University, USA

2. Arizona State University, USA

Abstract

This paper utilizes a technology road-mapping approach to demonstrate how a traditional technology management process can be applied to improve planning practices for technology-driven service innovations. With location based services (LBS) as the focus, the paper explores business, market, product and services drivers in developing the technology roadmap. Thus, the study demonstrates that technology management theory and processes from the product domain may be usefully applied to the management of technology-driven service innovations. The case study analysis identified service drivers including security, privacy and mobility as important factors for LBS success. Potentially disruptive service innovations resulting from the convergence of the computer and wireless industries are explored.

Publisher

IGI Global

Subject

Multidisciplinary,General Engineering,General Business, Management and Accounting,General Computer Science

Reference118 articles.

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2. Roadmapping in the corporation

3. Cisco to Purchase WiMAX Supplier.;K.Allison;Financial Times (North American Edition),2007

4. Babcock, C. (2007 May, 28, 31). Software Ecosystems: Can Salesforce, Google, and Facebook Be Fertile Grounds for Third-Party Development? News & Analysis.

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